Leasing Ideas for Property Managers
Posted on 28. Feb, 2012 by Mary Girsch-Bock in Business
While part of the selling process for any property manager is to increase visibility and drive more potential applicants into the leasing office, if more applicants than not end up walking out the door without filling out an application; there’s something wrong. Here are some suggestions that will get more of those walk-ins converted to applicants and eventually tenants.- Be welcoming – though this seems ridiculously simple, I’ve walked into a lot of leasing offices in my time where the employees seem like they just don’t want to be bothered.
- Be enthusiastic – this goes with the ‘be welcoming’ suggestion and is just as important. I’ve encountered several individuals that likely wouldn’t be caught dead living in the apartment or house they’re trying to lease. If the leasing agent is excited about the property, most likely the person viewing it will be as well. Unfortunately, the same goes for a pronounced lack of enthusiasm. If it’s apparent that the leasing agent isn’t impressed with the property, it’s likely that the potential renter won’t be either.
- Dress professionally – and appropriately – if you’re leasing a smaller complex, business dress is suitable; if you’re leasing an expensive, upscale apartment, your leasing agents better look as if they belong there.
- Keep the rental office professional – this means everything from keeping it neat and clean, to keeping employee behavior professional as well. While it’s certainly okay to have some fun, always be aware that your behavior and that of your employees will be judged by anyone who walks through that door. Save the laughs for before or after work hours.
- Keep the models in top shape – this means dusting constantly, replacing burnt out light bulbs and making sure trash is removed. If the first thing a potential renter sees is a stained carpet or a thick coat of dust on the furniture, they’ll like decline to fill out an application.
- Show amenities – while the unit will likely be the top selling point, make sure that a tour of the unit comes with a tour of the complex.
- Save the hard sell for the car guys – if your enthusiasm and a sparkling clean apartment or home does not impress your potential renters, it’s unlikely that telling them they only have until tomorrow to fill out an application will change their opinion. Step back and let them make the decision.
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